We love answering questions about how our products are made and why we think they are superior to some other brands.
The truth is, there are a lot of good organic skin and hair care products out there today compared to twenty years ago when we became enlightened to the health benefits of organics and natural foods and the dangers of fast foods and chemically crammed hair and skin products.
One of the questions we get is why My Skin's Friend Vitamin C Serum is better than many (or most) other brands. That's a really good question because in that category, we are a small player compared to companies like SkinCeuticals, Oz Naturals, Kleem Organics and many, many others.
We entered the Vitamin C Serum space last year after spending a lot of time researching the science behind why Vitamin C was so good for the skin. We suspected that due to the apparent popularity of it, we needed to become more educated about it and possibly formulate it for our customers too.
After months of research, we concluded two very important things. One was that vitamin c in the form of l-ascorbic acid was indeed an exilir to the skin and could help rebuild lost collagen, help fade dark spots, repair sun damage and much more. In fact, after our research, we realized we had to find a way to bring this to our customers as soon as possible.
We researched the various forms of popular vitamin C serums on the market to determine the best of them and what we discovered was both confusing and troubling.
Our research showed that the only form of vitamin c for topical application was in the form of l-ascorbic acid. Only one or two of the brands we researched claimed to contain real ascorbic acid. The others named their main ingredient as ascorbyl palmitate, magnesium ascorbyl phosphate (M.A.P.), ascorbyl tetra-isopalmitoyl, tetrahexyldecyl ascorbate, and sodium ascorbyl phosphate (S.A.P.)
Determining which serum is best can get very confusing so I created this chart to help provide more information on the various types.
The truth is that none compare to the free radical neutralizing, collagen synthesis promoting, UV protecting L-Ascorbic Acid, nor is it completely guaranteed that they will penetrate the skin or if they do, convert into the active form of vitamin C, (l-ascorbic acid). And worse, they will still degrade over time even though they are referred to as "stablized" forms of vitamin C.
This made no sense to us. Why use formulations that had so many unknowns--especially when the l-ascorbic acid had been proven to work the best. Well, we found out why almost nobody uses it.
First, l-ascorbic acid is very unstable. It oxidizes very quickly (usually within a few days or a week). That made using it for a commercial serum impractical.
The second reason is that research shows that it works best in formulas that remain anhydrous, or water-free. L-ascorbic acid is normally liquefied using water.
Armed with that information, we realized we had to start from scratch if we were going to make something that was effective and that would remain effective for a longer period of time.
It took over a year to identify a way to do it but we think you'll agree the time spent was worth it. We were able to formulate a true, vitamin c serum made with real l-ascorbic acid.
We developed a way to encapsulate it in a liposomal broth to keep it from oxidizing while in the bottle and to deliver it to the skin cells more efficiently once it was applied.
It is the most effective form of vitamin c for topical use you can buy and thanks to the liposome base, it is absorbed quickly. It is referred to as liposomal vitamin C serum.
Unlike other Vitamin C Serums, we don't use any vegetable glycerin to give it a "rich" feel so that'll likely come a surprise the first few times you use it.
Naturally, we're always looking for ways to improve the results you get with our vitamin c. On a hunch, we decided to experiment with adding a small amount of raw kombucha to the formula. We reasoned that since the skin has a natural bacteria barrier that acts as a shield to keep your skin from being invaded by non-friendly organisms, feeding that barrier with natural, organic pro-biotics should improve the strength of it.
We were not prepared for the results. After testing the new formula with some of our customers, we were thrilled with the reports regarding the effectiveness of this new addition of kombucha. We had reports that the kombucha had an enormous impact on the power of the vitamin C and that customers could actually see the difference within a few days of trying it.
We then set out to source the raw kombucha to begin production of the new formula but after testing several batches with the outsourced kombucha, we were very disappointed. We finally decided that to get the same level of results experienced with our test formula that we would have to make the raw kombucha ourselves. We do and our newest formula is very popular. If you haven't tried it yet, please put it to the test and see if it produces the same results on your skin. Remember, we guarantee your satisfaction on everything you order so the only way to lose out is to miss out by not trying it.
The viscosity of the new formula is more gel like. It glides on and is absorbed quickly into your skin cells instead of sitting on top of your skin like so many others do. You can watch a short video showing the best way to apply it.
Like all My Skin's Friend products, it comes with a 100% satisfaction guarantee so there's no risk to try it and I think once you see how it improves the look of your skin, I think you'll agree what they say is true. Vitamin C in the form of l-ascorbic acid is the very best investment you can make in your face.
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Mike Smiley is the founder and CEO of My Skin's Friend.