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We’ve been told that the Baby Boomers have been controlling the economy and cultural direction throughout the world since the 1950’s. We’ve just seen another verification of that with L’Oreal’s naming of a 69 year old Helen Merin as the “new” face of the company.
Helen Mirren: new face of L'Oreal Paris UKSixty is being characterized as the new 40. WHAT-ever. The bottom line is that as we age (at 63 I am one of those baby boomers) we expect everyone else to age but us. At 82 my dad used to be telling us a story about a person and refer to that person as “an old guy”. I guess it’s all relative.

My wife and I stopped paying attention to Victoria’s Secret when they started using teenagers as their models."

That’s another reason why the action by L’Oreal carries much more impact than just stating that it is o.k. to be over 35.

I've spent 41 years in media. Radio, television, newspaper, etc. I’ve been very aware of all the fakery and phoniness in advertising since college. It was just the way it was. I had a 65 year old bank CEO we were photographicing for their annual report ask me if we could get rid of the wrinkles on his face. I assured him we could but when people saw him at the annual stockholders meeting they would be shocked at how much he had aged between the time the annual report was published and the meeting. He decided to leave the photos un-retouched.

When it comes to fashion, skin care, etc. you really cannot believe your eyes

I can tell you from first hand experience nothing is as it appears to be. Our job was to make sure photos were perfect, clothing was styled to the “T” and of course, all blemishes, shadows and lines were magically erased before going to press. It was just standard procedure. No one even gave it a second thought.

Same with copy writing. I’ve written advertising copy for thousands of radio, TV and printed advertising pieces. Copy is always designed to sell the product. At forty, I began to resent that part of my industry. I wondered what would happen if a car dealer came on TV without shouting or having some other carnival like component and just stated, “Our cars are basically the same as the one’s over at the other dealerships but here’s why you should buy from us.” Well, there was one that did that and his dealership did, and continues to do, quite well. I think there is such a thing as B.S. overload. Lord knows all of us must suffer from it.

Weary of Hype

So L’Oreal decided to take a very different stand starting now. According to the article in the U.K. news, the move is designed as a celebration of natural beauty. Although all of us have our own ideas about what constitutes natural beauty, I applaud the move to help dissolve this unreachable goal of flawless perfection that keeps the majority of women and a lot of men in a constant state of “not enough” and steals their joy.

I may not agree with a lot of L’Oreal's cultural beliefs but support this gesture to send the message that humans are beautiful at every age. I salute anyone who embraces who they are versus always striving for a fleeting feeling of biological perfection that, even if achieved, is too soon gone.

My wife and I launched My Skin’s Friend with the goal to offer a really good, really healthy organic line of skin and hair care products. There's nothing buried in the ingredient list that isn’t in the product. No use of the term “organic” just because it has become popular. Good, honest value for the money. That’s our basic mission.

We agree that all of us can benefit from helping each other have better, healthier lives. That is determined in large part by what we eat and put on our bodies. Since the skin is our largest organ, be careful about what you put on it because it is just a matter of minutes before it gets into the body.

To be fair, you can find “organic” lotions, skin tighteners, moisturizers elsewhere (like the car dealer I mentioned earlier) but you won’t find many companies who put quality as an absolute, non-negotioable component. We’re one that does.

Let's all get real

So if you’re ready to get real, you’ve come to the right place. And we hope the move by L’Oreal is the beginning of the end for the hyperbolic advertising that misleads, misinforms and mistreats customers through brain washing and false claims. Kudos L’Oreal. Welcome back to the future.


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...Organic Sunless Tanner


Stopping here first was a good call.

We used to enclose a printed version of this booklet with our tanner but we continually get suggestions and recommendations from the hundreds of customers who love this tanner so we decided to convert it to a more dynamic forum so you always have the latest information for getting the perfect tan.

One you learn these simple secrets, you can keep that sexy, natural looking tan all year long while you're also pampering your skin.

You'll get more than just a tan.

My Skin's Friend Sunless Tanner is on of the very few liposomal tanners on the market. It actually helps moisturize your skin as well as tanning it so it's like getting two products for the price of one.

These simple secrets will guarantee an even, natural looking tan
Getting an even, natural looking tan shouldn't be difficult yet we hear from customers who have tried so many sunless tanners on the market only to be disappointed in the look of their tan. 
We set out to make the best organic tanner on the market and from the emails and customer reviews we get, looks like we've accomplished it.
If you don't get the perfect tan, let us help
Sure, we occasionally get a customer feedback that says they got streaks or some uneven spots but even then, we work with them to help correct those issues and start over. Without exception, the outcome is positive so I urge you to write to us if you experience anything but a perfect tan and let us help.
Getting an even, natural looking tan is definitely possible without covering your body with chemicals, baking in a tanning bed or enduring the funky smell most tanners leave you with.
If you follow these simple steps, you too will be sporting a tan so natural looking that your friends will ask you where you just vacationed!
First things first. 
My Skin's Friend SUnless Tanner


Don't rush the process o.k.?

You want a natural looking tan, not a cheap paint job right? Just like getting a real sun tan, it takes a little time and patience but the outcome will be well worth it.
My Skin's Friend doesn't tan you, it causes your body to tan itself. In fact, when you spray it on, you won't see any color because there isn't any in it. That's why it doesn't look fake like a lot of others but there are "secrets" to getting the best, most natural looking tan with it.

Before you spray, make sure your skin is clean and exfoliated.

Use a regular wash cloth, loofah or anything else you might already like to exfoliate with. I discovered this helps speed up the process because it starts with new, fresh skin cells, not the old dead ones. Don't scrub so hard that you cause an abrasion. Just a nice firm scrub.

Exfoliate before using My Skin's Friend sunless tanner
There are two reasons for this.
  1. One, the organic tanner interacts with your skin to create the tanning process so the more fresh, clean skin it can contact (without oils or creams between) the faster, deeper and more even your tan will be.
  2. Secondly, dead skin cells tend to get darker than fresh cells and may cause some spotting so your outcome will be much more even once you properly clean and exfoliate your skin.
My Skin's Friend sunless tanner prep

When your done, dry off and go to the next step.

I put plastic grocery store bags on my feet from the ankle down to keep the tops of my feet from getting tan from the falling mist.
    Some customers have told me that they apply a thin layer of cocoa butter or other natural lotion like MSF Sweet Potato, Melon Fresh or Honey & Aloe to theirs.
    My Skin's Friend sunless tanner prep
    They also apply to elbows and knees because those areas tend to get darker faster and the lotion acts to help avoid that.

      O.k. with those bases covered, it's time to apply the spray.

      It is much easier if you have a friend who can spray you but almost all of our customers report they spray it on themselves with little problem. It might take a little practice to perfect it but it's done every day.

      My Skin's Friend organic sunless tanner application

      I apply it to myself most of the time but when I can get my husband to do it, it is easier to maintain a more even coverage.

      VERY IMPORTANT. The main cause of streaks or runs is OVER SPRAYING.

      Because My Skin's Friend sunless tanner is clear (no colorants or staining chemicals), it is hard to tell where you've sprayed.

      For this reason, it is important to plan to cover in a methodical way to make sure you don't over spray and get runs or streaks.



      1. Do right leg, left leg to thigh front.
      2. Right arm, left arm front and sides.
      3. Abdomen front (pubic bone to under neck unless you want au natural all over tan).
      4. Then back from hairline to butt. Then back of left leg, back of right leg.  

      If you have someone applying the spray to you, have them hold the bottle about a foot from your body and spray evenly from side to side, making sure to get an even coat. Applying too much each time will cause runs and you don't want that or you'll have streaks. Just a very light coat works like magic.


      If you see a run or large droplets during or after spraying, don't panic. It can be fixed before the streak shows up.

      Once you've finished your third and final application for that day, simply let the last coat dry a few minutes and then apply an organic lotion to the entire area to blend the overspray into the rest of the area. In almost all cases, this will completely eliminate any spots or streaks and you'll wake up with a very nice, even, natural looking tan.

      Over spray also happens because you will swear you're not getting enough on you but I assure you that you are. We chose the very fine mister pump to make sure you get a very light application each time to prevent runs or streaks.

      When one coat dries (which is very quick and can be accelerated with a blow dryer set to cool), apply the next one until you've sprayed three consecutive coats in one treatment.  I know you won't feel like anything is happening but trust me, it is.

      Once the third coat is dry, you're ready to get dressed. My Skin's Friend tanner won't color hair or clothes so don't worry about having to cover your hair or having it rub off on your clothes or bed linens.

      Cover your whole body or the areas you want tan with that first coat and wait 3 minutes or so for it to dry. One of the things people love about it is that it dries very fast.

      Repeat this process no more than three days straight.

      Once you've done if for three days, STOP and wait for 48 hours for your tan to “mature” and show you the final shade. If you want to be darker, simply continue to apply it as above until you reach your ideal shade. Once that happens, you can usually maintain your tan with a once or twice a week application. Remember, you won't see the final results for 48 hours
      after the final coat.

      That's it! That's all you need to have a cool looking tan. And when people ask where you got your beautiful tan, tell 'em Tahiti!

      If you have any problems, questions or tips you'd like to share with us and your fellow tanners, please contact us at We love hearing from our customers and always appreciate tips you've learned to help get the best looking organic tan under the sun.

      Want to share what you've learned? Click here to send a link to this page to your friends!

      Now, go show off that beautiful tan of yours!  

      My Skin's Friend Organic tanner

      Thank you for being My Skin's Friend.



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